Jun 23, 2026

Chapter Three: Brittney Saunders on Getting Out the Door in 5 Minutes, Ditching the Glam and Why Confidence Is the Only Product That Actually Matters

The Busy Girl Edit- Real routines, real women, no fluff.

If you have ever stood in front of your mirror at 7am wondering how you are supposed to pull yourself together before the day starts, Brittney Saunders is about to become your new favourite person.

Brittney is the founder and CEO of Fayt, a women's fashion brand she has been building for close to nine years now. Five retail stores. A warehouse. An online store. A team of around 60 people keeping the whole thing running day to day. Two podcasts Big Business and High Scrollers. A full content schedule. And she is out the door in 30 minutes flat.

We have always believed that the busiest women are often the ones who have figured out exactly what they need and cut everything else. Brittney is proof of that. We sat down with her to talk beauty, confidence, and why she thinks the whole thing is so much simpler than the industry wants us to believe.

Life right now looks like...

A lot. But she would not have it any other way.

"A normal day for me usually starts with checking in on what's happening across the business. We have five retail stores, a warehouse, an online store, and a team of around 60 people, so there's always something going on. My days are often filled with meetings, reviewing product designs, planning future collections, working on marketing campaigns, recording podcast episodes, and making content for social media.

No two days are ever exactly the same, which is one of the things I love most. One day I might be on a photoshoot, the next I could be interviewing a guest for the podcast, speaking at an event, or working through strategy with my leadership team.

It's busy, but I genuinely enjoy what I do and I feel very grateful that I get to spend my days building something I'm passionate about. I also have an amazing team who run the entire business day to day and I honestly couldn't do it without them."

Sound familiar? This is the kind of life The Busy Girl Edit was made for. Full, fast, and completely worth it.

Her actual 5-minute face

Yes. Five minutes. She was not exaggerating and we love her for it.

"Honestly, I've mastered being able to do my makeup in 5 minutes. Less is more. I'm not a slow morning routine person, I wish I was, but that would require me getting up even earlier. I'm a get up, get ready straight away and I'm out the door kind of person. I'm usually up and out the door within 30 minutes. Hair in a slick bun most days, not because it looks good, it's because my hair is oily af."

Honestly? Same. There is something so refreshing about a woman with her level of visibility being completely straight about the fact that the slick bun is not an aesthetic choice, it is a time-saving one. No performance here, just a woman getting out the door and getting on with it. That is the energy we are here for.

The steps she actually never skips

Here is the thing about Brittney's non-negotiable list. It is short. Deliberately, intentionally short. And every single thing on it pulls its weight.

"Skincare, absolutely. I've become quite religious with face SPF every day, something that I didn't do for my entire 20s, oops. And honestly, mascara. I have really short and transparent lashes so I feel really bare without mascara. I also love face tan for when I have no makeup on, the one by The Quick Flick Tan is my current fave."

SPF, mascara, face tan. That is it. No 10-step situation, no hour-long routine. Just three things that consistently make her feel like herself, done every single day. We think there is a real lesson in that kind of edit. Most of us are adding steps when we should be cutting them.

How her whole relationship with beauty has changed

This is the part we think every woman in her twenties needs to read slowly.

"When I was younger and working as an influencer full time, I felt a lot more pressure to look done all the time. I used to think I had to leave the house in full 2016 glam, with heavy foundation, winged eyeliner, contour, lashes, the whole thing.

As I've gotten older, my approach has become much more less is more. I've become far more focused on looking after my skin, feeling healthy, and enhancing my natural features rather than covering them up. These days I actually feel my most confident with minimal makeup and a good skincare routine.

I think a big part of that has come from growing up and becoming more comfortable in myself. You'll catch me on my IG stories most nights in bed with a bare face. I wouldn't have dared to do that in my younger years. I think as you get older you learn to love your natural self more and more. Well, that's been the case for me anyway."

We hear this from so many women and it never stops being powerful. The shift from covering up to enhancing. From performing to just existing. It does not happen overnight but when it does, everything gets a lot easier, including getting ready in the morning.

What she actually carries in her bag

We asked this one expecting a curated little kit. We were completely wrong and we respect it enormously.

"I do not carry beauty, skincare, or bodycare products with me. Ever. At most, I'll always have a gloss and liner in my handbag and that's it. I'm rather low maintenance. I also have dry skin, so I have never needed to carry powders around with me which I'm kind of thankful for.

What you will always find near me though? A can of pink V. I'm obsessed with that shit."

A gloss, a liner, and a pink V. That is the whole bag. Honestly an icon and we are not even a little bit surprised.

Brows, her way

Fluffed up. Every time.

"I'm definitely a fluffed up brow gal. I have overall really fine hair and brows, so I love slicking them up in place every day as they're almost pencil thin naturally. I feel like it gives me the illusion of thickness which I 100% don't have. I've always been so jealous of anyone who has thick beautiful brows. But luckily thanks to makeup I can sort of fake it."

This is exactly why we built what we built. The brushed up brow is one of the fastest, most impactful things you can do for your face. It lifts everything, frames your features, and takes less than a minute. For someone who values speed and results above everything else it makes complete sense that this is non-negotiable for Brittney, and honestly it should be for all of us.

The one thing women overcomplicate

Without hesitation: makeup.

"Honestly? Makeup. So many of my friends say I suck at makeup and I'll always do their face if we've got something on and they love it, but I only ever do the most simple techniques. I also think there's a lot of pressure for all of us to have the best and most expensive brands when it comes to makeup. And don't get me wrong, I love Hourglass and all of the lovely brands, but I can do the same face with products from Kmart as I can from Mecca. It's all about how you apply them."

A professional makeup opinion right there and it is one we completely agree with. The technique will always matter more than the price tag. Thin layers, strategic placement, an extra 30 seconds of blending. That is what separates a good result from a great one, not how much you spent at the checkout.

Her advice for the busy girl

Lead with impact. That is the whole philosophy.

"I'd say focus on the things that give you the biggest impact for the least amount of effort.

For me, that's healthy skin first. Good skincare does so much of the heavy lifting. When your skin is hydrated and looked after, everything else becomes easier.

Then I'd focus on a few key areas: a light glowy base if you like wearing makeup, brushed brows, mascara, a lip product and a nice warm sunkissed looking blush. Those are the things that make me feel polished and put together in just a few minutes.

I think we've been sold the idea that beauty needs to be complicated or time-consuming, but it really doesn't. I'd rather spend ten minutes doing a few things well than an hour doing every step imaginable.

The reality is that confidence is what people notice most. If you feel good, that tends to shine through far more than whether you've spent 15 extra minutes blending eyeshadow. I can't believe I used to think I needed to own 20 eyeshadow palettes at once. These days all I use is bronzer across my eyelid and I'm out the door."

Twenty eyeshadow palettes down to bronzer on the lid and out the door. That is the glow up we all deserve. Not more products, not more time, just more clarity about what actually works for you. That is the whole point of The Busy Girl Edit and Brittney has just summed it up better than we ever could.

Brittney Saunders is the founder and CEO of Fayt and hosts the podcasts Big Business and High Scrollers. Find her at @brittney_saunders and shop Fayt here.